Knowing your customer really helps a lot when it comes to conversion rate.
Making a semi-fictional representation of your ideal customer by market research and data analysis is what we call 'BUYER PERSONA'
Following steps will help you in building buyer persona in simple steps:-
1. Going through audience research.
2. Identifying customer's problem.
3. Figuring out the way your brand can help them.
After building a perfect persona you can now make your store look more relevant to the people you wanna reach and make the most out of them.
DropShop Lab (https://www.dropshoplab.com/blog/)
A personalized Shopify Mobile App will surely help me to know my customers better.
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